The Cross Pollination Religious Customs And Material Culture

The cross-pollination religious customs and material culture in the Cuban Diaspora has provided a wealth of indigenous and assimilative sources (Gordon, 2014: 53), and this has afforded Mendive a rich abundance of inherited iconography of fauna, flora and otherworldly phenomena to consume and use in the process of creating his artworks. Mendive is able to animate the pantheon of Orishas, depicted as either interacting with or sometimes assimilating human postures and gestures. Such representations of the Santerà ­a cosmic beings investigate concepts of hybridity, â€Å"New Word† practices of syncretism, and notions of a perceived â€Å"combining† of different and seemingly contradictory beliefs through the â€Å"blending† of customs and traditions of different schools of thought and discourse (Turner, 2014). The earliest mention of syncretism appeared in the philosophy of Plutarch as â€Å"the act or system of blending, combining or reconciling inharmonious elements†¦ to forget dissensions and to unite in the face of common danger† (Showerman, 1910-11: 292-93). In ‘The Creation of Afro-Caribbean Religions and their Incorporation of Catholic Elements’ Bettina Schmidt maintains that syncretism is too simple a term to use in attempting to encapsulate the full meaning behind the creation process of Santerà ­a. According to her, it upholds the belief that the Cuban religion was formed by the sheer â€Å"mixing† of the dominant Catholicism doctrine with the suppressed religious practices of the Yoruba peopleShow MoreRelatedTattoos : a Permanent Mark on Pop Culture Essay6526 Words   |  27 Pagestattooing has varied from culture to culture and its place on the time line. But there are similarities that prevail form the earliest known tattoos to those being performed on people around the world today. Tattoos have always had an important role in ritual and tradition. In Borneo, women tattooed symbols on their forearm indicating their particular skill. If a woman wore a symbol indicating she was a skilled weaver, her status as prime marriageable material was increased. TattoosRead MoreOliberte Marketing Plan13181 Words   |  53 Pagesby providing job opportunities so as to radically change their lives. Olibertà © has a unique business model that greatly supports social and environmental well being of local African communities. Olibertà ©Ã¢â‚¬â„¢s products are made from 100% natural raw materials and, to a large extend, processed by hand work. Their quality products are mainly distributed online and through general shoe stores,such as Urban Outfitters, American Rag and Aldo, etc. Price ranges from $130 to $180. Olibertà © uses their onlineRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesof either good or bad management practice. They are not intended to be a comprehensive collection of teaching material. They have been chosen (or speciï ¬ cally written) to provide readers with a core of cases which, together, cover most of the main issues in the text. As such, they should provide a useful backbone to a programme of study but could sensibly be supplemented by other material. We have provided a mixture of longer and shorter cases to increase the ï ¬â€šexibility for teachers. Combined withRead MoreInnovators Dna84615 Words   |  339 Pagesfor developing this cognitive ability. Associating: Where It Happens Innovative ideas ï ¬â€šourish at the intersection of diverse experience, whether it be others’ or our own. Throughout history, great ideas have emerged from these crossroads of culture and experience. Much like the twelve major streets of traffic converging on the accident-prone circular road surrounding the Arc de Triomphe in Paris, the more diverse our crossroads of experience, the more likely a serendipitous synthesis of

The Costs And Benefits Of Crime - 1723 Words

There have been studies that have confirmed that the estimated costs and benefits of crime are influenced by such factors as the individuals’ level of self-control, moral beliefs, strains, emotional state and association with delinquent peers. There have been countless of other studies that have examined whether peoples’ estimates of the costs and benefits of crime influence their levels of offending or their intentions to offend. Such studies have examined the perceived likelihood that crime will result in official sanction, condemnation by family, and friends, feelings of guilt and shame, physical harm and economic problems. These studies have examined as well a range of benefits, including the perceived likelihood that crime will result in monetary benefits, thrills and excitement, and status. The rational choice perspective argues that individuals’ frequently choose to engage in crime based on a consideration of costs and benefits. Crimes are the result of ra tional choices that are based on the analyses of anticipated costs and benefits, which mainly is trying to maximize their benefits and minimize their costs (Cullen and Agnew, 2011, pp. 387-388, 400). The way they do this is first by deciding whether they are willing to become involved in crime in the first place to satisfy their needs. Whether they decide to engage in crime is heavily influenced by their previous learning and experiences including their moral code, their view of themselves, their personal andShow MoreRelatedCity of Kelsey Budgeting Essay1538 Words   |  7 Pagesthe mayor of the city of Kelsey, we have recently been getting numerous complaints from the citizens about an increase in crime and also an issue of the public demanding for more police officers. With the population of the city growing daily, the increase of crime is continuing to progress as well. The mayor has informed us that this past year is the highest increase in crime in the city’s history, that the federal government has reduced the federal pass-through money for the state and that theRead MoreCrime And Crime : Criminology And Criminology1211 Words   |  5 Pages Crime choice theory, often referred to as environmental criminology or ecological criminology, is a branch of criminology that was supposedly started by the classical school’s Cesare Beccaria. As with many theories, it has evolved with time, but the basics of it have stayed much the same throughout time. Crime choice theory can relate through other theories such as; routine activity theory, environmental criminology, situational crime prevention and crime prevention through environmental designRead MoreRussian Mafia1601 Words   |  7 Pagesof the most famous types of organized crime in the past and present is the Russian Mafia. This article entails the rational choice theory model with how it justifies being able to join the Russian Mafia and the business that they conduct. A rational theorist would argue that we as people are rational human beings who carefully calculated the consequences of our behaviour. We make choices based on the cost benefit analysis. The concept of the cost benefit ana lysis is that when we have to make aRead MoreWhite Collar Street Crime Essay1198 Words   |  5 PagesWhite-Collar Crime or Street Crime: Which is More Costly to Society? What is crime? Merriam-Webster defines crime as â€Å"an act or the commission of an act that is forbidden or the omission of a duty that is commanded by a public law and that makes the offender liable to punishment by that law† (Merriam-Webster). There are many types of crime but the two this paper will focus on are street crime and white- collar crime. There is no definitive definition of street crime, but it is generallyRead MoreRunning Head:. Response Paper 1 Response Paper 3. Advanced1277 Words   |  6 PagesArizona State University Response Paper Crime in the 20th century has become one of the most widely studied areas of research. Today, I am going to briefly outline some of the theories of crime that are used to study the subject. What I will be evaluating these theories against will be small scale property crime such as theft. Classical theory states that crime is committed when there are more benefits to committing the crime than punishments. It also states that crime is a choice and is done with freeRead MoreDr. Cesare Beccaria As The Father Of Deterrence Theory1563 Words   |  7 PagesJuveniles around the United States are committing crimes every day. When they commit these crimes, they may not know of the consequences that come with committing the crimes until they get caught. These young children or teenagers need to start learning the consequences of committing a crime before they grow older because if they do not learn, they will make their life miserable. The deterrence theory would be a perfect way to keep these young people out of trouble. Deterrence would play a huge roleRead MoreThe Theory Of Crime And Crime1260 Words   |  6 PagesResponse Paper Crime in the 20th century has become one of the most widely studied areas of research. Today, I am going too briefly outline some of the theories of crime that are used to study the subject. What I will be evaluating these theories against will be small scale property crime such as theft. Classical theory states that crime is committed when there are more benefits to committing the crime than punishments. It also states that crime is a choice and is done with free will (BeccariaRead MoreThe Case Study of Olga Hidalgo-Gatos Crime1332 Words   |  5 PagesOctober 2010. The theory of crime that applies most to the Hidalgo-Gato story is rational choice theory. Rational choice theory emphasizes the role of enlightened self-interest in individual decision-making, (Rational Choice Theory). The term enlightened certainly does not refer to Hidalgo-Gatos spiritual state of mind, but rather to her ability to make the choice of whether to commit the crime with relative clarity and ease. Hidalgo-Gato did not commit the crime under duress, and there is noRead MoreThe Deterrence Of A Crime1573 Words   |  7 Pages Problem†¦..................................................................................................................................................3 Solution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....3 Benefits†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦4 Purpose†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.4 Needs Assessment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreThe Criminal Justice System Essay1432 Words   |  6 Pagesparallel to the meaning behind laws, crime occurrence and punishment were significant (Griffin, et al., 2016). Along with Durkheim’s ideas, Robert Bohm argued that law is enacted by the interest of those who obtain much power in order to surpass groups below them. With this, the making of myths will benefit those of higher authority to enforce these laws and crime control policies (p. 126-127). Furthermore, there are many themes visible within the world of crime myths. Victor Kappeler and Gary Potter

Separation Anxiety Disorder Free Essays

Separation anxiety disorder is a mental health disorder that begins in childhood and is characterized by worrying that is out of proportion to the situation of temporarily leaving home or otherwise separating from loved ones. Approximately 4%-5% of children and adolescents suffer from separation anxiety disorder. Separation Anxiety Disorder is more common in children with family histories of anxiety. We will write a custom essay sample on Separation Anxiety Disorder or any similar topic only for you Order Now Also, children whose mothers were stressed during pregnancy with them tend to be more at risk for developing this disorder. A majority of children with separation anxiety disorder have school refusal as a symptom and up to 80% of children who refuse to go to school qualify for the diagnosis of separation anxiety disorder. Approximately 50%-75% of children who suffer from this disorder come from homes of low socioeconomic status. The Physical effects and symptoms of Separation Anxiety Disorder are: orepeated occurrence of physical symptoms (nausea, stomachache, headache, vomiting, etc. on occasions that involve separation from a major attachment figure, such as leaving home to go to school; opersistent reluctance or refusal to go to sleep without being near or next to a major attachment figure; oExcessive, recurrent distress (as shown by anxiety, crying, tantrums, misery, apathy, or social withdrawal) in anticipation of, during, or immediately following separation from a major attachment figure Social effects and symptoms are: persistent reluctance or refusal to go to school because of fear about separation There are no immediate effects on the spiritual dimension of health Psychological effects and symptoms of separation anxiety are: orepeated nightmares about separation; opersistent inappropriate fear of being alone at home during the day; oan unrealistic, preoccupying worry about possible harm befalling major attachment figures or a fear that they will leave and not return; oan nrealistic, preoccupying worry that some untoward event, such as the child being lost, kidnapped, admitted to hospital, or killed, will separate him or her from a major attachment figure; If left untreated, Separation anxiety disorder puts its sufferers at risk for depression and anxiety problems as adults, as well as personality disorders, in which anxiety is a major symptom. Teenage separation anxiety is not as common as separation anxiety in younger children, however, it does exist. Most cases of teenage separation anxiety have an earlier onset that went undiagnosed, but some recent case studies suggest there are some teens and young adults that have all the symptoms and a later onset. You can imagine how disruptive this could be to a teen’s life! Not only may these feelings prevent them from going to school, but from working, having normal social and peer relationships, and accomplishing the everyday activities of normal adolescents. How to cite Separation Anxiety Disorder, Papers

Social Media Research Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Social Media Research. Answer: Project Objectives As Bruce is working on research center for interest of social media, the project is being coined out because of some hefty and large inclination of the world towards social media. Social media has become such a market place which has redefined the boundaries of the world in every context. Social media has drawn people from different genres to come and assemble at a single point of contact. For businesses we can say that social media has brought all the potential buyers or clients under same roof. Generally, people dont see these social media sites such as Facebook, twitter as any marketing agency so they are less likely to take your advertisement as a commercial gag. The social media has tremendously influenced in the business and it has revolutionized the way individuals communicate as well as socialize. Many companies are using the social media to advertise their products, build on the customer loyalty and other functions. Interactions as well as feedback from the customer can help the businesses to understand on the market, and fine tune on their products and the strategies. The social media presence is much cheaper and effective means to enhance popularity of a given project. Social media allows people from any point of globe to express their views, reviews news anything, which is happening in their life or surroundings and these stuffs, can be shared with anyone over the internet. The main objective of this research center is to research on the nature of social media and how it can be helpful in businesses overall. Some of the glimpse we can see as follows- Social media as a never ending market According to Hub post, 92% of the organizations have accepted that existence of social media is very important for their businesses and marketing. Social media is having 2 million new users every day; these stats are of high importance for any brand for its recognition or increasing brand value. Since the daily numbers of users are signing up daily, social media has also become a barometer for quality and quantity analysis. Social media has loyal customers Social media allows the customers to provide review or their views about any product or organization which can be viewed and checked globally. This feature is helpful for the brands with quality products that it gives them loyal customers who are themselves updated with the quality and basics of the products. As the social media become increasingly mainstream, the focus on utilizing various network for marketing has virtually exploded. There has be no doubt that the social media sites offers many opportunity in regards to marketing, but the focus of the social media strategy solely on the marketing for the organization is somewhat limiting. Target achievement- Social media allows any organization or product to target an audience of billion people with very economical measures. This helps the brand in two ways 1. Increases its brand value. 2. Gives them high conversion for their brand or product. Responsive mechanism Social media allows its users to response immediately either be it a client or brand owner. With the feedback mechanism anyone can post a feedback about any product or organization immediately7 and direct to the concern executive. Fair play Competition Social media allows different organizations to play a fair game in marketing their products. The game of social media is to create loyalty of the customers. So the brands have a competition of reaching their potential customers early than the others and earn their loyalty. As a part of our research we will try to find out the nature of social media business by doing following activities We will launch our brand on social media through Facebook page, Twitter handle, Google plus and different social media networking sites. We will launch our web based application which will be connected through intranet. Our website will contain information about doctoral and masters students joining us and all the updates will be managed by Ms. Sonia Reed through intranet. Our website will be connected through our blogs which will be updated on a daily basis about our research. We will be having Mr. Craig Bamworth (expert in social media) on our panel and his valuable inputs will be implemented during the course of our research. Our research will be of additional benefits for the organizations. The advancement and engagements of social media technologies such as blogs, wikis, social networking sites, social tagging, and micro blogging is trending at a rapid pace. An organization always tends to adapt new technologies and advancements to achieve its goals and targets. Recently, a number of experts have suggested that social media technologies blogs, social networking sites like Facebook and twitter, micro blogs, or social tagging are becoming a new way of communication practices in organizations that differ from the traditional computer communication technologies like e-mail, teleconferencing, intranets, decision-support systems, and instant messaging . Moreover, the scholarly literature on the role of social media is taking a new wave in organizations; the business press is issuing many proclamations like: Social media will change your business. It is unbelievable that social media adoption is taking a fast pace within the organizations. However, social media is growing very fast there are some limitations in the adoption and implementation of these technology. Like we can see that the potential customers do not comment on social media. We cannot clearly identify the difference between views and intentions on the basis of a comment or like. To change a product based on comments can be regretful as there are many customers who are happy but they are not commenting. In this research we will learn how to build a sophisticated algorithm using social media which is beneficial for the organization. The social media research will teach us when these algorithms will be beneficial for any organization for their exposure over social media. The knowledge of right content is also crucial for any campaign of social media. We need to learn about the power of words used and the content used to display for any organization. Factors on which the success of the project depends Long term Vision As our research will be dealing with social media we will get to involve with a large number of masses and that needs a long term vision towards our end goal. Strategy Road map Our research is based on a clear goal and objectives and to reach the objectives our approach should be very clear. We have to decide which approach is good and which should be avoided. Prominent Guidelines Our team should have clear guidelines and responsibilities. As the roles must be divided and every member should follow the guidelines according to their responsibilities. Cost objectives Guidelines- every project should be controlled against all the detailed cost budgets in order to ensure that the expenditure has been authorized in the contract or the charter has not been exceeded. The failure to complete the work within the authorized budget could reduce on the proits and the return of the capital invested, with some of the serious financial outcome in cases that are extremes. Factors which should be avoided for the project- Social media research is not just posting an update about any product or organization. Our research comprise of more than the product posting and engaging. Our social media strategy will be a success when we will find and engage directly with target audience. We should avoid following factors during the course of research- Depriving of values Our objectives have some core values and at any given instance of time we should not be deprived of our core values and never ignore them. Inconsistent performance Our research needs a consistent approach towards our objectives which needs to be updated and with every executive and stakeholders and should be worked upon accordingly. MOV This research project is going to take into account of social medias impact in business of organizations and in their products. Through this research we will be able to measure the different factors essential for brands and organizations. The list is as follows Brand Exposure One very important and essential trait for a brand is to get an exposure. Since we will be researching on social media depth and the numeration of users we will be researching that how and how much a brand can be exposed through social media. We can have a look on following metrics Twitter We will take a ratio of our followers on twitter and no of followers who retweeted our tweets. This will help us to define our monthly reach and moreover we can compare our growth on monthly basis. We will track the ratio of followers separately and over a period of time we will be able to measure our exposure. Facebook - In our research we will take a ratio of our number of followers and number of people who liked reviewed and commented on our posts. Facebook has a feature of insight which will automatically tell the stats of your page. The measurement is easy as it is already managed by Facebook insight. YouTube We can measure the number of views on our videos. Apart from views, the trait worth measuring is the subscribers on the channel. The higher the number of the subscribers will help us implement the best practices and improve on the market share. The use of this metrics will be valuable for our research. Blog We can measure the number of visitors over any post which has been posted. Email We can measure the number of emails actually delivered. Prospect Engagement Our research will focus on how the consumer engagement on our posts or their reviews about our products. The metrics will be followed using different tools for different social media platforms. Twitter To measure the consumer engagement, researchers will look down to @replies and the number of times our hash tags have been used. Facebook On Facebook researchers will keep an eye on the replies and comments posted on our posts. Blog Researchers will evaluate the number of comments and subscribers subscribed to the blog. We will research on the activities on post and where they are being shared (i.e., Facebook, Twitter, email, etc.). Measurement of referral traffic will also be countable. Email We will keep a track of number of times an email is being opened and shared. Revenue Generation- Our researchers will work on the measurements of revenue generated through these researches. We will measure the impact of revenue by following these methods. Anecdote The relationship between sales and social media cant be measured or scaled, but we can get a tentative figure out of these comparisons. These figures can be presented to the internal stakeholders. Correlation It is an approach to compare two data set with one another, As a result we can work on better strategies and business tactics for social media revenue. Testing (A/B multivariate) This is an approach that helps the researchers to compare the performance of strategies across different walks, or to compare the performance of any social content. DIRECT COMMERCE: This approach helps us to add an e-commerce plug-in to social media or we can start our online store over social media, most commonly Facebook. It is highly measurable if a brand tracks full engagement. Communication Plan The research project is being worked upon with the purpose of collecting knowledge and facts and figures of current social media trends. Considering the significant popularity of social media, we are researching on the scalability of any organization with the help of social media and how we can generate revenues and brand value of any brand or organization. Our application management team headed by Ms. Sonia Reed is also using the a web based application and social media sites like Facebook and LinkedIn for communicating and promoting the purpose and current transitions of organization. To get some differentiated and encourage interested on social media, there is a need for developing more attractive, interactive and valuable communication and content approaches. The information fetched by the research is being communicated primarily to Ms Sonia Reed as she is the application manager of the team. She will update all the key details on the application and that updation will be monitored by Mr. Bruce. Mr. Bruce will update the research progress to Mr. Alex and the key stakeholders for reviewing. A copy of all the updates will also be sent to Mr. Craig Bamworth to review and give his valuable input. The communications will be held on daily basis so the advancement in the research can be monitored. Purpose for communication A documented strategy defines the success ratio of inclusive of timeline and researchers efficiency. A documented plan makes the idea visible and transparent to the team members andhelps them to keep monitoring about the advances and the developments going on. It also keeps the whole team updated. A documented plan helps the team to work on same strategy and they can improve their skills and their efficiency because of being on same page. The project management plan helps to make sure that the project requirements are fulfilled and to establish the traceability in regards to what has been done, who had done it and when it has been done. The document lays the foundations for quality, traceability and history to both personal document and for the entire project documentation. Mechanism After the objective, audiences bracket confirmation and key messages have been established we can decidehowwe will focus the target audience. What tools and materials we will implement, what will be the budget and what will be the timeline. Right tactic should be implemented on right time. The tactics to be considered include such ideas as: news conference media releases and advisories media kits for distribution meeting with editorial boards letters to the editor speeches online communications direct mailing the reports to key individuals many others Change management The changes will be based on the scope since all the supporting activities to create the deliverables are included in the scope of the project. The team plan to communicate the changes on a daily basis. The team plans to make decision about the changes in regards to the deliverables of the project and the urgent components of the project. Moreover, the regular status meetings as well as the status report will be required by all the members and agreed before engagement. These tactics are the tools we will implement to expose the advancement of our research. Meeting Agenda 1.Daily meeting of 1 hour will be conducted by the project manager to discuss the days goals and previous days accomplishments. This meeting will include Bruce , Sonia Reed and the researchers of the team. Weekly meeting will be held to identify our progress our lags and the a report will be drawn for the previous weeks work. This meeting will include Bruce , Alex, Sonia Reed , Craig Bamworth ,the application development team and the research team. Bibliography EPA research report, nov 2015 Social media marketing industry report 2016 , socialmediaexaminer.com